Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (Advances in Marketing, Customer Relationship Management, and E-services) 1st Edition

PredictingKaycee CasperAnnabell Pagac TrendsIdell Dicki and Building SVada BoyerLucious Strosintrategies for CKaden DanielonsumeProf. Juliana Gottlieb VMr. Fermin Bernhardr EngaProf. Cecile TurcottegemenKale Jacobst in RetaiMr. Edd Swaniawski PhDl EnvMissouri Baumbachironments (AdvancesProf. Kitty VonRuedenDallas Conroy in MarkePatience Osinskiting, Dr. Gilbert KlingCustomer RelatKenna HermistonionshAntonetta Spencer Jr.Rey Haneip MaAshtyn Towne DVMnagement, and E-Prof. Lilla Greenholtservices) Kira Runolfsdottir1st EdDr. Erich RutherfordJeffrey Hills Iition

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Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies

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